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Digital Business and E-Commerce Management is the essential text to help you understand and apply the concepts of 'Digital', strategy and implementation.
| Publisher | Pearson |
| Publication date | June 14, 2019 |
| Edition | 7th |
| Language | English |
| Print length | 680 pages |
| ISBN-10 | 1292193336 |
| ISBN-13 | 978-1292193335 |
| Item Weight | 2.79 pounds (1.27 kg) |
| Dimensions | 7.68 x 1.6 x 10.43 inches (19.5 x 4.1 x 26.5 cm) |
Ideal for students pursuing degrees in business or e-commerce, offering essential knowledge for academic success and practical application.
Provides valuable insights for entrepreneurs looking to launch or enhance their online business strategies and digital marketing efforts.
Essential for marketing professionals seeking to improve their understanding of e-commerce trends, tools, and digital marketing strategies.
Not suited for absolute beginners in e-commerce, as it may require prior knowledge of business concepts and terminologies.
Digital Business and E-Commerce Management
Introducing the Digital Business and E-Commerce Management 7th Edition! Are you interested in gaining invaluable knowledge about digital business and e-commerce management? Look no further! Our latest edition is here to provide you with all the essential information and skills needed to excel in the thriving digital business landscape. Whether you are a student, professional, or entrepreneur, this comprehensive textbook is tailored to cater to your needs in digital business management. With its user-friendly format and up-to-date content, it is perfect for anyone looking to take their understanding of e-commerce management to the next level. By studying this textbook, you will learn the ins and outs of digital business management, equipping you with the necessary tools and strategies to succeed in the field. From understanding the fundamentals of e-commerce to learning about effective marketing techniques, this book covers it all. Stay ahead of the competition with our in-depth case studies, which provide real-world examples of successful digital business management strategies.
By analyzing these cases, you will gain valuable insights into the challenges and trends that professionals face in today's ever-changing digital landscape. What sets this edition apart is its focus on practical application. We understand the importance of hands-on experience, which is why this book provides you with practical exercises and activities to reinforce your learning. You will have the opportunity to develop the skills needed to excel in digital business management and make informed decisions in real-world scenarios. Whether you're looking to jumpstart your career in digital business management, enhance your existing skills, or simply stay up-to-date with the latest industry trends, this textbook is your ultimate guide.
Don't miss out on the opportunity to gain a competitive edge and achieve success in the fast-paced world of e-commerce. Order your copy of the Digital Business and E-Commerce Management 7th Edition today and unlock a world of possibilities in the digital business landscape.
This book on e-business concepts, case studies and vocabulary has been received positively by customers. It has been helpful to MBA and doctoral students, and is also useful for digital business teaching and business consulting. Customers appreciated the insights on different terminology used in e-business. The delivery of the book took longer than expected by some customers, but others received quick delivery.
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